About our Team
When I graduated from the University of Wisconsin- Milwaukee just after 9-11 fresh-faced with a degree in Advertising and PR, I certainly was not thinking about becoming a wedding planner. Jobs were suddenly scarce, so I took a job bartending and waitressing and quickly found that every skill I had learned in college translated into what I was doing. I set my sights on being the best darn bartender and waitress that I could be while I figured out what was next.
The universe has its plans (I met my husband at that bartending and waitressing gig), and over the next decade, I worked my way up the banquet and hospitality ladder to eventually become a sales assistant and then sales manager for a catering company for many years.
I’ve never forgotten those early days of hard work, and I’ve done literally every single job in hospitality, from busing tables to serving meals to mopping floors. I understand the role of good vendor relations from both sides!
Starting my own wedding planning business in 2016 brought it all full circle. Now I get to use all of my skills to help people with all the ins and outs of planning one of the best days of their lives. It’s the most rewarding thing in the world, seeing two people and all the people who love them in a room that is full of the magic of their wedding day.
When I’m not planning weddings, you’ll find me hanging out with my husband and two kiddos, hair in a messy bun and coffee in my hand. Life is good.
About Heather Farr
Owner & senior Wedding Planner
Seen In + Trusted By
Shannon is a Wisconsin girl through and through! She was born and raised in Mukwonago and her background includes 10+ years working as a Catering Event Manager and Staffing Coordinator for a large, reputable Milwaukee area catering company. She is a true operations guru and knows how to craft a flawless event timeline, plan for logistical issues that might come up, and adjust on the fly during her clients’ events to ensure the day is seamless. Shannon is a mom of two and her favorite part of working for HFE is fostering and developing client and vendor connections. She absolutely loves the human side of the business and and loves helping make memories for couples and their families. When she’s not momming and planning weddings, she loves listening to true crime podcasts and watching way too much reality tv.
Shannon Nault
Director of Coordination Operations & Lead Wedding Planner
Haley grew up in Alabama and went to school at the University of Alabama (Roll Tide!). Haley moved to Wisconsin to pursue a job after college and that brought her to both HFE and to meeting her now husband! Haley is a recent bride and someday hopes to plan weddings full time for HFE, but in the meantime she works as a corporate meeting planner by day and a wedding planner with HFE by night! Haley’s eye for design is impeccable and she loves being a part of making her clients’ visions come to life. When not planning flawless meetings and weddings, Haley loves reading, exercising, hiking, trying new restaurants and baking. She also loves thrift shopping, attending hockey games (her husband is a coach of the MSOE Men’s Hockey team), and baking new dessert recipes!
Haley Richards
Design Consultant/Lead Wedding Planner
Dana is a lifelong Southeastern Wisconsin resident and a lover of the hospitality industry. She lives in Brown Deer with her husband and two teenage step-kids who keep her busy and laughing! Dana’s day job is an office manager at a dental office and has always kept her love for hospitality and weddings alive by assisting local florists with their wedding needs, managing the bar at local events venues, and working with HFE in executing flawless weddings. Dana loves sports and staying active with volleyball and going to Bucks games. She also loves helping her husband’s small business, Level Up Painting & Drywall and planned her own wedding start to finish a few years back in her parents’ amazing backyard! Dana loves getting to know her clients and seeing the support for them from their loved ones on the big day. She loves hearing their funny inside jokes in toasts and loves seeing a gorgeous design come to life.
Dana Williams
Lead Wedding Planner
Amazing. God-sent. All the things. They handled everything, and it was such a blessing to be able to enjoy our day because we knew all the important things were in good hands. We absolutely loved working with them.
olivia + jon
© Heather Farr Events, 2023 | Site Credits
© Heather Farr Events, 2023 | Brand + Web Design by EPDesign | Site Credits