About our Team
I didn’t set out to become a wedding planner — but my path in hospitality led me exactly where I was meant to be.
After graduating from the University of Wisconsin–Milwaukee with a degree in Advertising and PR, I spent over a decade working in events and hospitality, eventually becoming a sales manager for a catering company. Along the way, I gained hands-on experience in nearly every role — from service to operations — giving me a deep understanding of how weddings come together behind the scenes and what it truly takes to execute them seamlessly.
In 2016, I founded Heather Farr Events to bring that experience directly to couples in a more personal and meaningful way.
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Today, I guide clients through the planning process and thoughtfully curate vendor teams that reflect their personalities, priorities, and vision. My approach is detail-driven yet relaxed, rooted in strong relationships and clear communication — so that every piece of the day comes together with intention.
Because when the right team is in place, the experience feels different. Planning becomes more enjoyable, the day flows naturally, and you’re able to be fully present — not managing logistics, but soaking in every moment.
When I’m not planning weddings, I’m at home with my husband and two kids — usually with coffee in hand and enjoying the everyday moments that make life feel full.
About Heather Farr
Owner & senior Wedding Planner
Seen In + Trusted By
Annie brings over 10 years of experience in venue management and wedding planning, offering couples steady guidance and seamless support from start to finish. On wedding days, she oversees operations and guest experience, ensuring everything flows effortlessly behind the scenes so you can stay fully present in every moment. She loves watching each couple’s vision come to life — especially those meaningful moments like the first dance. Annie’s best advice? Take a quiet moment together after your ceremony to soak it all in. Born and raised in Utah, fueled by Diet Coke, and always the first on the dance floor to Shania Twain, Annie believes weddings aren’t just her career — they’re her passion.
Annie Mears
Lead Wedding Planner
Samantha Krause brings a deep love for weddings and all things romantic, paired with years of industry and administrative experience, to our team. Her time working with a high-end wedding boutique shaped her exceptional customer service skills, refined eye for detail, and genuine appreciation for the meaningful, in-between moments that make each wedding day so special.
As a 2026 bride herself, Samantha offers a uniquely personal perspective—truly understanding the needs, emotions, and priorities of our couples and their families. Her thoughtful approach and passion for creating seamless, memorable experiences make her an invaluable part of the planning journey.
Samantha Krause
Lead Wedding Planner
Amazing. God-sent. All the things. They handled everything, and it was such a blessing to be able to enjoy our day because we knew all the important things were in good hands. We absolutely loved working with them.
olivia + jon
© Heather Farr Events, 2023 | Site Credits
© Heather Farr Events, 2023 | Brand + Web Design by EPDesign | Site Credits